... and help you scale your business – so why don’t you get any work done until Wednesday? Look, it’s a common misconception that the answer to scaling your business is to put on more staff, get a bigger premises, and throw all of your profit into growth strategies to build the business bigger. […]
No, an app isn't a business. A product? Sure. A service? Totally could be. An in-house tool? Absolutely. But a business? Absolutely not. Yet there's every man and his dog out there trying to become an App-preneur. To build a stable of apps that deliver passive income for years! Except an app isn't a business. […]
A lot of people I speak to get the concept of doing more with less. Except there's a common follow up: "Yeah... but how?" Especially when you're a high achiever and your whole live is about hitting higher goals and doing more. So I thought I'd just run through some of the ideas we've implemented […]
Have I gone mad? Yes you read that right. Is 2019 the year to NOT grow your business? At this time of year, everyone's shouting at you to grow your business. To take on more challenges. To do more projects. To have more clients! To make 2019 your biggest year EVER! But what if 2019 was […]
Over the years, online marketing has become both far more common and easy to access while simultaneously becoming more complex and difficult to get right. Never before has it been easier to set up your own campaigns and promote your content - with Facebook leading the charge in this arena for many years now. But […]
In years gone by, you could make the argument that you didn't really need a website to grow your business effectively. You could simply create your Facebook page and conduct most of your business through that. You could easily connect with your community and get your messages, offers and updates out to your loyal followers […]
“You know you could make way more money just doing this....” she said. “You know this would be far less work for far more money....” “You know you’d actually enjoy these clients far more than what you’re doing now....” Over and over again, my mentor would jokingly poke me about my business and why I […]
Recently I’ve seen some shady advertising for lead generation systems that have generated hundreds or thousands of leads for clients... in weeks. Their evidence? Screenshots of ads that have a number of comments. 150 comments, circled in red, followed by “150 leads”. As someone who generates leads for clients on a day to day basis […]
I find there is such huge resistance to actually running the numbers in your business and thinking of the impact of the right message and offer. You can get away with this when you're selling referrals in your business. To people who know what you do and the value you provide - selling programs or […]
Charging by the hour is the devil. It should be banned. I think it’s the biggest thing that kills off innovation and creativity in small business. Most business owners would agree that they want their business to be innovative, high quality businesses. Especially in the highly skilled knowledge work area. You didn’t get into business to be […]
A lot of my high end clients are time poor. One of the reasons they are successful is they understand the interplay between money and time - so I made a little video about this idea after I was prompted from a meme on Facebook.
Ah the silly season. Welcome back… where did the year go?? Is it holiday time already? Sheesh time flies when you’re having fun. At this time of year, I hear from business owners who are in one of two categories. Are you winding down or ramping up? There’s the clients who are winding down for […]
In a world, where free content reigns king, where sites like Youtube, Google, and the e-learning sites proclaim professional level content for free… content is now a worthless commodity. ... the king is dead. Long live the king. Think about even your own experience - you're unlikely to pay to read a blog - even […]
Do you ever deal with the frustration of dealing with clients who constantly say they know what they need to do, that they know how to do things, only to watch them flounder and fail dismally as they fall off track and cannot seem to actually do the things that they say they know? Are you looking for […]
A lot of people get very overwhelmed when trying or doing something new. It makes sense that you don't want to look silly. Perhaps you need to take a leaf from the book of Elon Musk's Presentation Mastery Handbook. A friend just sent me a video of Elon Musk opening the Gigafactory... the one that is going […]
The free groups of Facebook have been getting shut down over the last few months. You know the ones.... "Join my free community mastermind" "Network with like-minded individuals" ...the ones where you get added to a group, the owner is seen as an "industry thought leader" where they can basically pitch you whenever you like. […]
I've definitely had the attitude of when it comes to marketing that it was some form dark art, a power wielded by only a select few. That a marketing plan was a whole heap of deluded fantasies that just happened to be written down. Who cares what the PLAN says anyway. What I need is LEADS […]
I used to think marketing was some black art where you threw a whole lot of spaghetti at the wall and saw what “worked”. How wrong I was. You can’t even define “worked” without maths. When it comes to knowing if an ad is working or not…. it is ALL algebra. It is all about […]
It’s so important to understand how the marketing strategy you want to roll out fits with your business, where it is NOW, and where you want to go. I could easily post about how on Thursday last week I rolled out a strategy with one of my high end clients, how amazing that is, and how you […]
If your newsfeed is anything like mine lately, you would have seen ad after ad for business coaches who want to help you: “just double your prices” “just charge a premium price” “go after the niche who has money” On the surface, it makes a lot of sense, if you’re spending 40+ hours a week […]
If you’ve been in business a while, you’ve probably seen the iconic movie Glengarry Glen Ross, or at least the epic sales rant Alec Baldwin’s character goes on about “the leads” and how they are doled out only to the worth like precious gold coins. How the weak salespeople aren't worthy of the "good" leads... […]
Could something as innocent as bounced credit card payment from your “provider” kill your website, email and domain names in one foul swoop? I’ve spoken to a number of people for whom this is the case. This article is semi-technical, but as the business owner this is stuff you NEED TO GET RIGHT. If you […]
I always find it hilarious when people attempt to shop my process ... my marketing ... my systems ... my tech As if once they find the 'secret' the door will open and cash will come raining into their business and solve all their problems. I mean it's no surprise, we get some pretty amazing […]
I'm always fascinated when Apple comes out with new products - their ads are just amazing. They tell a story. They engage and captivate you - their marketing prowess is undeniable. Recently though, we're starting to see some other companies doing this REALLY well too. Here's two examples that blew my mind this week... watch […]
1. You're In Technical Overwhelm If the mere thought of setting up DNS, hosting, wordpress, plugins and themes is causing you heart palpitations - you shouldn’t even start doing your own technical work. Your mentor is probably telling you to learn all this yourself, but if you’re freaking out even at the thought of doing […]
So who’s taking care of your marketing right now? No, really, who’s taking care of that for you? You're Probably Screwed If it’s anyone other than you, the business owner, you’re probably screwed, or worse, you don’t even realise you’re screwed. Here’s why. If your business is turning over less than $3 million a year, you should […]
There’s a myth that I see playing out daily on Facebook these days when it comes to marketing & lead generation. Autopilot Lead Generation, Automated Business, Transplant a winning campaign into your business. Sell one of these 50 profitable products and win at business. Now I’m into technology far more than most - and it’s […]
I’m going to let you in on a secret. A piece of the puzzle that alluded me for years. A myth that I didn’t even realize that I’d bought, hook line and sinker. You see we are bombarded with these messages, day in day out all over the facewebs. “Crack The Code to […]
An open letter to the people who tell me my website sucks and I should stop marketing immediately. Nobody cares about your website. No really... they don’t. As a guy who does technical work for a living that might seem like an strange point of view. I get emails all the time along the lines […]
Would you call your highly paid business mentor a VA, or an outsourcer? What about your lawyer…. I bet you wouldn’t…. So why do you call your highly skilled designers, web developers, accountants & graphics designers “virtual assistants”, when in reality they are highly trained specialists. As someone who’s highly trained (tertiary level), with a lot of […]
