I speak to a LOT of business owners and entrepreneurs who want to run events in their business.

For so many, they are setting themselves up for failure, at best.  At worst, going broke is on the horizon - simply because people tend to have a misconception about how events work financially.

I was lucky enough to sit down with Leela Cosgrove, CEO of Strategic Anarchy and founder of The 8Percent, to talk about how to do events the right way - to ensure they are profitable, rather than a never ending money pit of doom.

I've been one of Leela's clients for years, and she has one of the most comprehensive events backgrounds in Australia, building her business largely using events over the last 10 years.  More importantly, she did it all without running free events or using large promoters - her insight on the common mistakes people make with their events is pure gold.

Enjoy.

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