Marketing, Technical / April 16, 2018 View Post

In years gone by, you could make the argument that you didn't really need a website to grow your business effectively.  You could simply create your Facebook page and conduct most of your business through that.  You could easily connect with your community and get your messages, offers and updates out to your loyal followers easily and effectively. Going forward ...

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“You know you could make way more money just doing this....” she said. “You know this would be far less work for far more money....” “You know you’d actually enjoy these clients far more than what you’re doing now....” Over and over again, my mentor would jokingly poke me about my business and why I was insistent on continuing down ...

Marketing / December 1, 2017 View Post

Recently I’ve seen some shady advertising for lead generation systems that have generated hundreds or thousands of leads for clients... in weeks. Their evidence? Screenshots of ads that have a number of comments. 150 comments, circled in red, followed by “150 leads”. As someone who generates leads for clients on a day to day basis (phone numbers and all) - ...

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I find there is such huge resistance to actually running the numbers in your business and thinking of the impact of the right message and offer.  You can get away with this when you're selling referrals in your business.  To people who know what you do and the value you provide - selling programs or services where work is coming ...

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Charging by the hour is the devil.  It should be banned. I think it’s the biggest thing that kills off innovation and creativity in small business. Most business owners would agree that they want their business to be innovative, high quality businesses.  Especially in the highly skilled knowledge work area. You didn’t get into business to be mediocre… right? There’s not many ...

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A lot of my high end clients are time poor. One of the reasons they are successful is they understand the interplay between money and time - so I made a little video about this idea after I was prompted from a meme on Facebook.

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In a world, where free content reigns king, where sites like Youtube, Google, and the e-learning sites proclaim professional level content for free… content is now a worthless commodity. ... the king is dead.  Long live the king. Think about even your own experience - you're unlikely to pay to read a blog - even the news sites struggle to ...

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Do you ever deal with the frustration of dealing with clients who constantly say they know what they need to do, that they know how to do things, only to watch them flounder and fail dismally as they fall off track and cannot seem to actually do the things that they say they know? Are you looking for the key piece of knowledge ...