I’m going to let you in on a secret.
A piece of the puzzle that alluded me for years.
A myth that I didn’t even realize that I’d bought, hook line and sinker.
You see we are bombarded with these messages, day in day out all over the facewebs.
“Crack The Code to Landing Pages”
“Find The Secret to Conversion Optimisation”
“Get this New Tech That Tech’s At Higher Conversion Rate Than Old Tech”
“The ONE change that increased conversion 102.5%”
…a complex code waiting to be broken
…as soon as you get the RIGHT answer.
…as if there is some huge vault of clients, just waiting to be cracked open.
…because when you get it, the crowds of clients who were locked in the vault, credit cards poised in hand, waiting for you.
…they will be released from their prison
…they will be eternally grateful that you were so smart to solve the riddle
…their money will shower over you and you will be rewarded for solving the complex riddle of generating leads and making sales.
What if I told you that your clients aren’t just sitting around in a vault all day waiting for the day you release can free the funds from their credit card to your bank account.
What if I told you they your clients actually have a life outside of you and your business
That they’re not sitting there going,
“what a noob, the opt-in button is still green. I guess I can’t give opt-in today”.
“if only he did that report as a video instead of a pdf, I’d totally get a copy”.
So if your clients aren’t sitting in a vault, assessing your every move until you get the right combination….
…what are they doing?
…what are they thinking?
…what are they worried about?
That is the question.
It is also the answer.